Pay-per-click is a digital marketing model where internet traffic is directed to website.It is a way of utilizing search engine marketing to generate clicks to your website rather than wait for the clicks to happen naturally.
The aim of Pay-per-click advertising are to grow the customer base and to generate leads at low cost. While running PPC campaigns for the clients we continuously analyse the performance of the campaign to make it more optimal. We achieve this by adding the PPC key words and negative key words to increase the relevancy of the campaign and reduce spending. We constantly monitor and Improve click-through rate (CTR) and Quality Score by splitting up the ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
The content and calls-to-action (CTAs) of the landing pages is modified to align with individual search queries in order to boost conversion rates and also by excluding expensive key words. By continuously optimizing the pay-per-click campaigns, we help businesses to be able to grow your customer base and increase ROI.